More info on
Link Building
Pay Per Click Advertising (PPC/CPC)
PPC can give you instant results.
PPC is very competitive and increasing in popularity amongst business.
PPC can be used for both branding and direct product marketing.
A good lead generation site should expect to achieve a conversion rate of between 10% & 30%.
Pricing of PPC Ads is a science and should be carefully studied.
The two main PPC Search engines creating the best quality traffic are Google Ads and Yahoo Search.
PPC is totally controllable.
You set your maximum budget and determine the bid price using Bid Management Software.
You target people who are actively looking for your product or service.
You have full control of how much they pay to acquire a visitor, sale, registered user.
PPC ensures a constant presence on the major search engines.
The key to a successful campaign relies on excellent analysis of keywords and creation of high quality ad copy.
Pay-per-click management companies using return on investment monitoring, PPC bid management and rank tracking tools, have now become all but essential.
Direct Link Advertising
With direct link advertising we help our client websites acquire both target traffic and increased link popularity. The more quality inbound links a website has, the more popularly it seems in the eyes of the search engines and the better the link popularity the better the ranking. Direct-link-advertising: Search engine optimisation at its best.
Link Exchange Campaigns
Link exchanges used to be very effective to increase link popularity. The internet is a network of inter-linked websites, the ones with the most and best links had to be the most popular, but then Google got cleaver by counting and grading inbound links vs. out bound links. That is why we developed direct-link-advertising.
DirectTraffic focuses heavily on the concept of ROI � driving maximum visitors to our clients� websites at minimum cost.
If you optimise for search engines, but forget about optimising for humans and their user experience, then you should stop now!With so many resources on the internet your site will be ignored in a second. The Google toolbar, MSN toolbar, Alexa toolbar and others are all able to track user behaviour; therefore, we believe that optimisation efforts with real visitors in mind will be rewarded with high ranking and even more so in the future. We have posted a few website optimisation basics and tips on this site that you may find helpful.
On-Page Optimisation Checklist
Are you getting the
results you need from old optimisation techniques?
Off-Page SEO Checklist
What are the common on-page
SEO mistakes, do’s don’ts?
Traffic Rank
What is your Traffic Rank or Alexa Traffic Ranking?
|
PPC Management
Do you have a large list of keywords, bid management software is essential. |
Internet Marketing
Internet marketing news and reviews from Direct Traffic |
